Quartile

Great results

Pros:

Great account management by [SENSITIVE CONTENT]. Auto bids alleviate the need to spend time managing the bids manually.

Cons:

Cost is a bit higher than what it should be especially when the CPC is also increasing drastically squeezing the margin. The business model is not consistent between the traditional Amazon PPC (based on ad spent) to Google and DSP (fixed cost regardless to the spending)

Good tool overall. Reliable and recognized with many features, our company uses for Amazon Marketing.

Comments: Positive experience overall. We've had some months where we've underperformed but they generally try to do the right thing and keep you happy as a customer.

Pros:

Good service and generally good attention to the accounts they serve. Their algorithm can be very powerful. They are very accessible if you have any issues with your account, will always try to please clients.

Cons:

Their algorithm isn't always easy to understand. They do a decent to good job with Amazon sponsored products ads and display ads, but not with sponsored brands ads, as they don't have a way to create those in an automated fashion. Also their bids for these don't always make sense. I wish they had a better way to select and autopopulate good keywords into the sponsored brands ads, this would be a key improvement (all types of sponsored brands ads, those going to stores, sponsored brand video, etc.).

My biggest business disappointment over the last 1.5 years

Comments: Outdated strategy that became obsolete with the algorithm updates in late 2022. Unfortunately, many sellers have not yet caught onto this, as Quartile is exceptional at spending 90% of your ad budget on product targeting ads which do nothing to help your organic rank but will get you sales at high cost. So you can see your sales go up, at the expense (huge) of your profit, and long-term organic search rank for top keywords, which in turn will make your business growth unsustainable. Their software essentially makes your business into a pay to play vending machine with slim to non-existent margin. Their AI tools are a black box, you will never have any input on keywords to target, bid optimizations and placements, and their strategies on these will deplete your bank accounts. Their account managers are great at reporting your performance, but do little to actually improve that performance. Their end-user tool is clunky and looks like it's from 2010.

Pros:

I left Quartile after almost 5 years of using their software, 4 years directly, and a year prior via an agency. I feel a huge sense of relief to be done with them. De-coupling from their software and their bloated middle management layers was a huge burden and took over a month.

Cons:

TL;DR - take a look for yourself at my KPIs with Quartile and the new agency I replaced them with: final month w/ Quartile before switch: ACoS: 30.3% TACoS: 21.7% % Organic Sales: 28.5% 3 weeks after leaving Quartile (with minimal optimizations and we're not done yet): ACoS: 25.7% TACoS: 15.2% % Organic Sales: 40.9% Revenue levels stayed the same, only 5% decrease in revenue. Dislike everything at this point. Their billing never improved, have to nag the billing manager not to incorrectly charge my account in advance or to ask for a refund on incorrect charges that take ages to resolve. Much more importantly, their campaign structure and strategy sucks so bad, it pains me to calculate the lost sales and profit over the last 1.5 years from their ads de-ranking us on top keywords, and from the bloated campaigns leaking tens of thousands of dollars. They were more interested this last year on selling me new platforms and services, than actually coming to me with solutions on how to fix the existing campaigns that didn't work well. Classic example of a company that grew too fast, hired too many people at once, and created so much middle management bloat and poor internal communication that eventually their customers caught onto it and are leaving fast.

The best AI powered ad agency in the industry.

Comments: I've been a Quartile customer for over 4 years. Year in, year out I can rely on them to hit the returns on ad spend I expect. I've had other agencies do my advertising before, and Quartile is by far the most sophisticated, impactul and the greatest value out there. Their Account Managers are very knowledgeable and are more than willing to adjust campaigns according to my expectations as a client. I was able to build a multi 7 figure brand in a massively competitive niche because of Quartile. Every dollar spent on advertising gave me multiple digit returns across different products of ours. I couldn't be happier with the results and I recommend them to everyone I talk to who's in the e-commerce space.

Pros:

Quartile's AI algorithm and the expert hands on help they provide are an integral part of our business, their impact on our revenue was immediate and they continue to deliver outstanding results year after year for us.

Cons:

Nothing. My experience (which is now ongoing for over 4 years) has been outstanding.

Strategic, Results-Driven Amazon PPC Management

Comments: We’ve been working with Quartile for nearly a year to manage our Amazon PPC campaigns, and the results have been consistently positive, including increased sales and improved ROI. As we shift more focus to Amazon, we needed a seasoned team to optimize and refine our PPC strategies. Quartile has exceeded our expectations in this regard, delivering significant value and driving continued growth for our Amazon business.

Pros:

One of the key strengths of Quartile their deep understanding of the Amazon advertising ecosystem and algorithm. They stay on top of changes in Amazon's ad platform and adjust our strategies accordingly, which helps us maintain an edge over competitors. We also appreciate how transparent and communicative the team is, especially our account rep, [sensitive content hidden] . Every month, we receive detailed performance reports that not only show the numbers but also explain the reasoning behind adjustments. It’s easy for us to track ROI and make informed decisions.

Cons:

There is nothing that we dislike. In the early stages of our partnership, we wanted to scale quickly, but it took a little longer than we expected to see campaigns ramp up. That said, we appreciate that good things don't happen overnight!

Toute Nuit Facial Wrinkle Patches AMAZON

Comments: Super professional and personable to work with. Proactive and provide recommendations while problem solving. They are a champion for our busness success. Simplifies working with AMAZON.

Pros:

Improved media buying efficiency and effectiveness. Helped determine ideal daily budget. Data to prove results.

Cons:

So far nothing negative to report, they are doing exactly what they sold us on.

Quartile improved our PPC ROI and the Team is Extremely Helpful

Comments: For the past year Quartile has increased sales and improved ROI. Quartile has exceeded our expectations and delivered significant growth in our business.

Pros:

Thanks to Quartile automation we no longer spend hours of work a day managing our Ads. Quartile has automated our advertising and exceeded our performance goals. Our account manager has been extremely helpful in optimizing our setup and helping us in refining the account.

Cons:

The unconventional setup and structure of the system takes a while to get used to.

Quartile & [sensitive content hidden], Super Service!

Comments: Great service and a worthwhile investment.

Pros:

Quartile and the team, namely [sensitive content hidden], have been fantastic with providing in depth data and increasing our performance for Amazon Ad Campaigns. The attention to detail is first class.

Cons:

I haven't experienced any negatives at all!

Waste of time and money

Pros:

Quartile spends a lot of money marketing their inferior product at Amazon Accelerate and UnBoxed

Cons:

The company cannot manage a DSP campaign to save their lives. We went from 20 ROAS to 2 ROAS after switching from Amazon Managed Service. Account managers didn't respect our time zones during calls, ignored our requests, and took 3 days to respond to emails. We switched to Xmars and our ROAS doubled from 20 to over 40 in just 48 hours of calibration.

Redcon1 - Quartile Review

Comments: Great platform. Customer strategy manager communicates well with client and executes on all deliverables.

Pros:

Hybrid paid media approach utilizing PPC, DSP and AMC to scale the business.

Cons:

More strategic deep dive approach on scaling AMC audiences and acquiring NTB customers.

We've had a great time.

Comments: We've had a great time working with them. They have done the impossible in allowing us to list anything we want and basically guarantee profitable sales. We were nowhere near as successful trying to do Amazon ads on our own and we are not even considering dropping them.

Pros:

Great support with a dedicated team member that seems to work 24/7 (alongside the Ad adjustment software that actually works 24/7). We're having a great time working with Vitor and previously worked with Leo. We thoroughly believe the level support offered by their team is why we've stuck around as long term partners.

Cons:

The meetings can be too short, sometimes you need more than 30 minutes to catch up on all the stuff that happened over a two week period

My Experience With Quartile

Comments: They have been a blessing for our eCommerce business, saving us thousands of dollars in ad spend, and still delivering excellent results. I highly recommend them.

Pros:

Their service has been exceptional, our account manager [sensitive content hidden] has been great to work with, and has made our PPC spending much more efficient, exceeding all expectations.

Cons:

The only con that have come across is their dashboard is a bit clunky and could use some work.

Total disappointment

Comments: When I came back to quartile, I had been running my own Amazon PPC at an average of 40% ACOS. I was wanting to bring this down and, obviously, Quartile claimed that the could do this and it would only take a month or so for their algorithm to achieve this. Each month they came up with excuses as to why my ACOS was hovering around 70-80% This went on for 5 months. I lost a small fortune during this time! In January I emailed them to give notice and stated that, if they couldn't get my ACOS below 50% during the next month they should take this as my notice. The ACOS remained high and so I terminated my contract with them. They then billed me for a further month, ignoring the fact that I had already given notice.
Their supposed AI algorithm simply doesn't work with the new complexity of Amazon advertising. I would not consider using them again and would highly recommend that you give them a wide berth. They promise the world and completely fail to deliver.

Pros:

I first used Quartile before Covid and was happy with the results. I came back to them at the end of last year and their service this time around has failed me completely.

Cons:

They didn't listen to my requests at all. I was looking to bring down my ACOS and instead it over doubled. In the 5 months I was with them my average ACOS was over 70%. The 5th month had ACOS running at 75% I gave them 60 days notice that, if they couldn't bring my ACOS down, I would terminate my contract with them. After termination, they continued to bill me.

Quartile is the standard of PPC

Comments: Quartile has always been very helpful. The reps are willing to woke with us on anything we need or don't understand and so on.

Pros:

The AI does a lot for you that can not be done by a human like dynamic key word bidding.

Cons:

Don't really have a con that I would complain about.

Quartile is a Winner!

Pros:

Quartile has been instrumental to my companies success on Amazon. They are very helpful, responsive and the platform out performs competition.

Cons:

I have no complaints, my experience has been great.

Quartile is Great!

Comments: Working with Quartile has been awesome! [sensitive content hidden], our rep, has been super helpful and always quick to respond when we need something. He really knows his stuff and makes everything easier for us. The whole process has been smooth and we’ve definitely seen great results. Highly recommend Quartile, especially if you get to work with [sensitive content hidden]!

Pros:

The work and dedication they put towards improving our Amazon accounts.

Cons:

Nothing, Quartile is great and I recommend them to anyone looking to manage an Amazon account with large inventory.

Professional, Results Driven, and Personable

Comments: Great experience, the service is exactly as described.

Pros:

Active interest in our business Designated representative who issues weekly progress reports, new initiatives, and prepares for seasonality and holidays.

Cons:

No cons, the rate for service was fair, and the ROI was better than comparable services.

Responsive to our Needs

Comments: We've found them very helpful in streamlining our PPC.

Pros:

They are very responsive to our account and are alert to staying within our budget, while helping us to build our brand.

Cons:

We haven't had any issues with Quartile that warrant a "cons" report.

Quartile has been a gamechanger for our company.

Comments: Overall experience has been great so far for our company, highly recommend Quartile.

Pros:

Very attentive account manager, improved ROI within just a couple of months, reporting is easy to navigate.

Cons:

Nothing yet, everything has been smooth so far.

Very disappointed with the slow effort to get working and then the total lack of conversions.

Comments: Terrible! They took 2 months to place their first campaigns and not 1 campaign produced 1 order. Can't get much lower than that.

Pros:

Nothing! Slow, didn't understand the business, wouldn't accept input.

Cons:

Took converting Google campaigns and replaced them with non producing campaigns.

Delivering Results and Responsive Support

Comments: Definitely better than the other agencies we have worked with before.

Pros:

We are a small business and have worked with various agencies to improve our standing on Amazon Seller Central, but none have been successful. However, Quartile has delivered positive results in just under four months. Our account managers specially [sensitive content hidden] have been highly accommodating and quick to address any issues or improvements we've needed.

Cons:

I wish they could fast track optimal results

Awful service

Comments: Negative. When. I went to cancel their services, I was 1 day over the 30 day billing cycle and they went ahead and charged me for another month. Not only are they not good at what they do but they have no morality and that in my opinion is the worst type of company to deal with.

Pros:

Nothing. From the beginning I was being shuffled from one group to the next group.

Cons:

They took my google ad words from a 10 ROAS to a 1 ROAS without bringing this to my attention. I thought I was getting a manager and what I received was a passenger on a car going off a cliff.

Love working with Quartile

Comments: Very positive. We have worked with Quartile for almost 5 years through different cycles and they have been extremely supportive in all stages of our business.

Pros:

Highly analytical service with great customer support

Cons:

It is no longer an issue - but frequent changes to account manager in the past

[sensitive content hidden] is the best!

Comments: The reporting tools and manager himself are detailed, making it easy to see what’s working and where you’re spending your budget.

Pros:

[sensitive content hidden] creativity and dedication towards reaching our goals

Cons:

The fee but [sensitive content hidden] found us a solution for this too

Good Experience

Pros:

Working with Vitor has been a pleasure. He has been very helpful and responds quickly.

Cons:

Nothing; it has been a pleasure working with them.