---
description: Get information about Mailchimp price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: Mailchimp Price, Features, Reviews & Ratings - Capterra India
---

Breadcrumb: [Home](/) > [Email Marketing Tool](/directory/30013/email-marketing/software) > [Mailchimp](/software/110228/mailchimp)

# Mailchimp

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> Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \&amp; content creation tools.
> 
> Verdict: Rated **4.5/5** by 17572 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Mailchimp?

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 17572 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support Software | 4.2/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Intuit
- **Founded**: 1983

## Commercial Context

- **Starting Price**: $13.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform:&#10;&#10;Mailchimp Marketing Platform: &#10;&#10;- Free - $0/per month&#10;- Standard - $13.5/per month&#10;- Premium - $270.05/per month
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish
- **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States

## Features

- AI/Machine Learning
- Activity Dashboard
- Alerts/Notifications
- Automated Publishing
- Automated Responses
- Autoresponders
- Behavioral Analytics
- Behavioral Targeting
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Channel Management Software
- Click Tracking
- Collaboration Tools
- Contact Management Software
- Content Management Software (CMS)
- Conversion Tracking
- Customer Segmentation
- Dashboard Software
- Email Management Software
- Email Tracking Software
- Event Triggered Actions
- For Insurance Industry
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Generation Software
- Lead Management Software
- Marketing Automation Software
- Mass Texting
- Mobile Optimization
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Performance Metrics
- Pre-built Templates
- Real Time Editing
- Real-Time Analytics
- Real-Time Notifications
- Recommendations
- Responsive Web Design
- Sales Pipeline Management
- Scheduled Messaging
- Simple Mail Transfer Protocol (SMTP)
- Social Media Integration
- Subscriber Management
- Team Management Software
- Website Analytics
- Website Personalization

... and 49 more features

## Integrations (210 total)

- 123FormBuilder
- 40Nuggets
- AWeber
- Accelo
- Accumulus
- ActiveCampaign
- Acuity Scheduling
- AdRoll
- Administrate Training Management
- Adobe Commerce
- Agile CRM
- Aircall
- Airtable
- AlertBot
- AllClients

... and 195 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software)

## Related Categories

- [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software)
- [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software)
- [CRM Software](https://www.capterra.in/directory/2/customer-relationship-management/software)
- [Campaign Management Software](https://www.capterra.in/directory/30012/campaign-management/software)
- [Social Media Marketing Software](https://www.capterra.in/directory/30781/social-media-marketing/software)

## Alternatives

1. [Brevo](https://www.capterra.in/software/132996/brevo) — 4.6/5 (3408 reviews)
2. [ActiveCampaign](https://www.capterra.in/software/79367/activecampaign) — 4.6/5 (2561 reviews)
3. [MailerLite](https://www.capterra.in/software/136603/mailerlite) — 4.7/5 (2256 reviews)
4. [Constant Contact](https://www.capterra.in/software/31898/constant-contact) — 4.3/5 (2912 reviews)
5. [Systeme.io](https://www.capterra.in/software/198994/systeme) — 4.8/5 (2126 reviews)

## Reviews

### "A clean user interface platform effective for email campaigns" — 4.0/5

> **Verified Reviewer** | *1 February 2026* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: Very clean interface and very customizable in features and effective in terms of email marketing and contact management.
> 
> **Cons**: Price can be bit lower on the beginner level product scale. And the integration can be bit polished for more platforms.
> 
> Overall experience was good, and the email campaigns was very easy to setup right from choosing the templates and customiing it.

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### "Powerful tool Yet Pricey for Growing Businesse." — 5.0/5

> **Verified Reviewer** | *10 January 2025* | Information Services | Recommendation rating: 9.0/10
> 
> **Pros**: 1- Mailchimp has a User-Friendly Interface.&#10;2- Mailchimp offers a variety of customizable email templates.&#10;3- Mailchimp offers free plan includes basic features like email marketing to up to 500 subscribers.
> 
> **Cons**: 1- Mailchimp’s can get expensive as your subscriber list grows.&#10;2- Sometimes customer support can be slow.
> 
> My experience with Mailchimp was very nice. It is a solid choice for small to medium-sized businesses due to its ease of use, variety of features, and scalability.

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### "Good Email Automation software" — 4.0/5

> **Jatin** | *13 June 2025* | Information Technology & Services | Recommendation rating: 7.0/10
> 
> **Pros**: Email template making is very easy just drag and drop option and the Email sending network is also good with a good rate of Clicks and opens
> 
> **Cons**: Sometime it feels me like the software is lagy and does not respond on time and the audience selection is also average
> 
> Yaa it is a good experience with mail chimp because i regularly use this for my lead generation and outreaching

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### "Great Product\!" — 5.0/5

> **Naishal** | *22 January 2026* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Great Product\! Easy to use and reliable. You can expand your business reach with the help of this product.
> 
> **Cons**: Pricing increases quickly as contacts grow, which can be difficult for small businesses to manage in near future.

-----

### "Mailchimp - Best Email Automation" — 5.0/5

> **John** | *7 January 2025* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: Mail campaigns in Mailchimp are seamless. Email automation is robust, \&amp; the integration with social media platforms is so good.
> 
> **Cons**: Mailchimp templates are not customizable like its competitors. They should improve on that.
> 
> I use Mailchimp for the email automation, \&amp; it fulfills my requirement so well. For any events that we do, Mailchimp helps us to send email campaigns.

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## Links

- [View on Capterra](https://www.capterra.in/software/110228/mailchimp)

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