Oktopost

A great decision

Comments: We were paying a lot for what was essentially a social inbox tool with bad publishing and a disappearing account support team. We wanted a more complete social suite that integrated with our MarTech tools and got the added bonus of social advocacy. We have had a fantastic support and account experience, building good relationships with the Oktopost team and having direct product feedback listened to and added to the platform.

Pros:

Our team were impressed by the easy UI and being quick to learn and transition. Social advocacy was a great decision to invest in and add to our social strategy. SocialBI is really powerful and can be tailored to preferences and the standard experiences of publishing content and managing an inbox are really strong.

Cons:

I'd have like to be able to assign individual comments within a post thread to different team members, but other than that, where there were other ideas, the Oktopost team listened and implemented feature updates directly based on my feedback.

Oktopost is Essential to our Company

Comments: Overall - Customer support is greatTransparency of roadmap is excellentThe product is developing continuously and the Oktopost team members listen to us.The pricing model of advocacy is not flexible. It is priced on a per seat per year. Regardless of engagement or number of accounts connected or use - It would be better if we could connect the whole company to the tool and pay based on the actual number of employees using it.

Pros:

We liked having the Social media management and the advocacy management on the same toolThe advocacy board has been upgraded and the data for the advocates is remarkable. We believe the new developments of the advocacy module are really in the right direction.

Cons:

The tools are not developed at the same level. Social media management is very good and has most of what we need at a good price, all accept reporting capabilities that are disappointing specifically measurements of engagement.The advocacy side needs more emphasis - it is functional but not that simple to implement in the company. First, we can't really make it ours, it is not set up for white labeling in terms that the advocates know the platform is oktopost, we can't make it look and feel like HiBob. Then the advocacy board needs more work. People have more than more profile connected have a harder time using it correctly

User Friendly - but VERY Basic

Comments: Generally like it but feel it might be for companies starting their journey out on social and employee advocay.

Pros:

It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

Cons:

It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.

A great tool!

Comments: Great customer service team, always at the forefront of integrations and API updates. Easy to use and set up new users with.

Pros:

The advocacy tool along with the general campaign management is great to use and very straight-forward. We've has more users of the platform than ever and it's accessible interface has led to a series of great campaigns and successes.

Cons:

The social BI tool is a little tricky to get the hang of. There is a lot of reporting errors that have come down to the data not being filtered correctly. There should be more of a hands-on approach in helping us setup our crucial reports.

Overall good social media management, but can use some polish

Comments: Overall good - once the two liked items in my review get addressed it'll be great.

Pros:

Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics.

Cons:

Editing recurring posts - our previous software would let us edit a whole series of recurring posts if we needed to do any updates to that series. With Oktopost, once you schedule recurring posts, you have to then edit them one by one if you need to. Scheduling - when scheduling, I want to see which days already have posts in them so we avoid overlap.

Oktopost Review by SUSE's Global Social Media Manager

Pros:

I love that Oktopost is one tool that provides Social Media management tools, monitoring tools as well as employee advocacy board. The scheduling tools are great and I love the new AI feature which helps us diversify our content with one click of a button. The AI feature is also great for our employees as it fixes one of the main challenges we had with the board - everyone having the exact same content. While in terms of tools Oktopost is amazing, the thing I like the most is the Oktopost team. [sensitive content hidden], is extremely helpful, always there for us, and responds to our inquiries very quickly. [sensitive content hidden] always follows up and makes sure we are aware of all new tools as soon as they are released to help us be ahead of the curve.

Cons:

The only thing that I've experienced challenges with is the Inbox email notifications - we have a number of linked social profiles managed by different people and Oktopost doesn't allow us to filter the email notifications for new conversations in the Inbox.

C’est bon

Comments: It's a good software for my company and me because it benefits us in social media management

Pros:

This software is a real advantage for my company. What I liked about this software is its imminence of social commitment. It has the ability to manage and optimise my social media strategies in a modifying and measurable way.

Cons:

I can't share my individual comments with different members of my team in a discussion.

Keep on rocking, Oktopost :)

Pros:

It's user friendly, it's fast, I like all the features.

Cons:

I don't like that I can't upload more than one photo at once.

Great Social Media Scheduling and Automation Platform

Comments: Our social media activity and performance has increased over 60% since starting to use Oktopost. We evaluated several other enterprise-level social media automation platforms (Sprout Social, Buffer, Hootsuite, etc), but found Oktopost the best fit and provided the best support

Pros:

Simple to integrate various social media platforms (LinkedIn, Twitter, IG, Facebook). Nice dashboard for analytics and reporting, as well as tracking all users (advocates) activity.

Cons:

Struggle with Instagram integration and automation (partly due to restrictions on Instagram platform), and also challenging to set-up and track conversions without help of a developer

Oktopost Easily Turns Employees into Social Advocates with Only a Few Clicks

Comments: It can be difficult to get employees on board with consistently sharing your company social posts, even if they want to. With this software the confusion and frustration is eliminated with an easy to use interface and quick process for sharing all company social posts. Not just for me but for all those internally who have been chosen to be advocates.

Pros:

The comprehensive dashboard with all available company social posts I can share. The ease of posting to my LinkedIn with only a couple of clicks. The ability to share immediately or in the future when the software determines it's the best time to share. It takes the guessing game out of it for me and the other selected advocates. I really love it.

Cons:

I have not experienced anything I wish was different. It works as I expect and empowers me to be a better promoter of my company's social media which is directly tied to our company goals. It functions as expected and I would not change the user interface.

The only platform you need for social media at your company

Comments: Oktopost has simplified social management across our fully remote organization, streamlined and integrated analytics, and allowed us to see all the data in our CRM (Hubspot).

Pros:

Easy to use, all scheduling, analytics and management in one place.

Cons:

Nothing, we love the tool at out company.

Review

Comments: Great tool, great support!

Pros:

We were looking for an employee advocacy tool and ended up with Oktopost - a one-stop solution for EA, content planning and publishing and reporting.It is very simple to use which takes the obstacle away from the colleagues to actually use Employee Advocacy.It seems like the tool is also constantly changing and improving. A good sign that customer feedback is appreciated and taken into account.

Cons:

some small aspects like notification settings, report settings could be improved but I am aware that this might not be useful for everyone.

Great product!

Comments: Easy to understand tool with great features

Pros:

+ social media scheduling+ employee advocacy+ makes my work life so much easier

Cons:

Analytics could be easier to understand, I would appreciate an app interface for admins

Great tool + amazing customer experience

Comments: Wonderful and responsive customer experience team - I get all my questions answer in time and always with a positive attitude.

Pros:

Simplicity for admins and end users - advocates. Easy to navigate, schedule and monitor the performance.

Cons:

Analytics part can be improved. We'd like to report on KPIs the same way they are present natively on social media platforms.

Fantastic calendar view

Comments: Very easy to use.

Pros:

I really like the calendar view where you can see all of the weeks posts and the information about them. It's easy to plot in a campaign.

Cons:

Sometimes hard to tag organisations and individuals into posts

Great tool for social media marketers

Comments: Overall, I love using this platform and it makes my life so much easier.

Pros:

Oktopost is extremely user friendly. Its easy to create, schedule and get social messages approved. Has some nice collaboration features, and the tracking is great. Allows you to pull analytics by tags, social platforms, users etc. Also has an amazing advocacy platform that integrates into the rest of your social plan and allows you great visibility into who in your company is posting and what their contribution is in terms of how much traffic you get.

Cons:

I find the feature of scheduling posts a bit annoying sometimes as things can get left in draft mode, and its not super clear until the day has come and gone and your post didnt go out. They also make you reconnect each profile every 3 months which can get tedious.

Great B2B Social Automation Tool

Pros:

Gives you a calendar view of all your posts, allows you to create 'campaigns' and tag them for easy filtering in the analytics section, UTM parameters & link shortening via the campaign, track unknown visitors until they convert, social advocacy component built in, curated content, Marketo/SFDC integrations. Also, a great and very responsive support team!

Cons:

Not much really. The new UI has a lot of great updates. The only thing I'd like to see more of are threads about how others are using the platform/how they set it up / sharing best practices and tips and tricks.

Great Product but Could Use a Couple Upgrades

Comments: I really appreciate the ease of scheduling social posts in advance but I wish it was easier to copy statuses so I could publish to multiple networks at once instead of Facebook, and then Twitter, and so forth. Maybe you can and I'm missing how to do it but if that's true it's not intuitive.

Pros:

Ease of scheduling and editing.

Cons:

Wish it was easier to post to multiple networks with the same status at once.

Oktopost is ROBUST!

Comments: Our company has solved the problem of not having social connectors. With Oktopost, our company can now provide customers with the ability to post to different social platforms and integrate that with our Marketing Automation software as well

Pros:

Oktopost is so robust and provides beautiful analytics for all your social platform interactions. On my end, I use the reseller portal and it is neatly organized and very easy to use. The service itself is great. Customers can easily schedule posts via ClickDimensions in Dynamics CRM and then view that data either in CRM or for more robust data, in the Oktopost portal.

Cons:

It is a lot to learn and it may be difficult for some people to fully understand the entire services they deliver -- Going through training webinars is most likely needed.

Oktopost Review

Pros:

One feature I liked the most about this software is the ease of use and customer service I was provided when learning how to use and administrate in Oktopost.

Cons:

I have not been using the software for very long. So at this time, I cannot say what I would like least about Oktopost.

Good tool for Community Management

Comments: This tool is very useful if you're looking for a scheduling platform for most important social platforms: Facebook, Twitter, Google+ or LinkedIn. It also allows you to track campaigns, and create a content calendar. Everything is one place where you can see what you've scheduled on which channels for which days.

Pros:

- it suggests optimal post timing for your key channels - easy to work with user interface - great for scheduling posts - downloading reports in PDF is easy

Cons:

- you can't publish one post to multiple channels at the same time - I couldnt't tag people on Google+ - doesn't allow you to post images on LinkedIn

Fantastic capabilities and workflow - UI/UX takes a little getting used to, but is manageable.

Pros:

Love the native tagging for Twitter content. The campaign org of all content should be the gold standard for marketing automation products. Best customer service team I've worked with to date - if they do not know the answer (which they usually do), they will go well out of their way to find it for you. Calendar view is a little less intuitive than I would like, but once you get the hag of it, it is head and shoulder above the competition (I find this view is often the most sought after by leadership or cross functional partners for visibility into the content strategy).

Cons:

Inability to copy posts from various listening streams to advocacy board without first posting from business account. Glitchy time zone settings. Inability to tag when purposing content for LinkedIn or Facebook.

Great Social Media Insight for ROI

Comments: Has been a massive step up from other tools we have used! Integrates with Marketo and Salesforce to give our sales team greater insight on what prospects are engaging with, and helps us attribute MQLs back to social media. Love the employee advocacy functionality too.

Pros:

Conversions, integration with Marketo

Cons:

A bit clunky sometimes

Oktopost is easy to use and intutive.

Pros:

Oktopost makes advocacy and social media management easy for our organization. It's easy to post updates to all our channels and to have employees repost.

Cons:

The dashboard and Manage post icons are different and it's confusing which one to operate from as both an employee advocate and a social media manager.

Great and useful information from experts

Comments: Lots of valuable information to aid me in my daily practices

Pros:

It gives really informal yet valuable information. It is helpful in my companies business to business marketing strategy.

Cons:

I wish there was more content delivered to my email box, possibly every morning. A totally weird thing to like least, but I find it super helpful as I grow myself as a young individual in marketing.