Optmyzr

Can't imagine running PPC campaigns for clients without Optmyzr

Pros:

Worth the cost for the automated reporting alone.

Cons:

I'd like more options for posting changes across accounts. Most of our clients are in the same industry and many changes we make in one account would be applicable to all/most of our clients. Being able to make one change that affects multiple accounts would be helpful.

Great product for Google PPC-focused managers

Comments: I consider it a partner in my PPC development, and I like to interact with it daily, appreciate that the time is always launching new things

Pros:

I really like the budget/pacing features, reports are beautiful, and the support team is excellent/responsive and actively acts on feedback and glitches.

Cons:

Sometimes features can be glitchy but it comes with the innovation territory!

Expensive mistakes

Comments: The experience is good, but very frustated because they dont change the default bid settings, something I have asked for more than 2 months, in my case it is very complicated to justify using when you can make a mistake because you dont change the default bid and it can cost you thousands of dollars in a few minutes.

Pros:

The tools to automatize and create campaigns are great, they can save you a lot of time, and if configured correctly can run on autopilot.

Cons:

The default bids on shopping campaigns are set to either 0.1 or 1, its very easy to skip changing one of these settings and when applying a rule for hundreds of campaigns if instead of 0.01 you set 1 it costs a lot of money.

Great tool with expanding features

Comments: Very favorable sales and service experience. I highly recommend this tool over others in the space. It works well for our team of 5 paid specialists.

Pros:

This is the paid marketers dream tool. It really helps a small team keep on top of lots of accounts. We have barely touched the full capability of the suite of tools. They have done a good job of informing us of upgrades and improvements to the suite and of the amount of effort/time our team saves on a daily/weekly basis. The dashboarding has been a great way to save time while getting a overview of the 50+ accounts we manage.

Cons:

It is not the most intuitive for those not in the know of paid marketing. You need to understand what you are doing, or what you want to do. So don't give this tool to the un-initiated they could get themselves in trouble quickly.

A Must Have tool for PPC Management

Pros:

The ease to use and straight forward tools, help us have not only a better Google/Bing picture but also managing them easily and more effectively.

Cons:

Nothing much, there is room for improviment and they keep evolving.

For Marketers, By Marketers

Pros:

There are so many ways to automate tasks and save time on pulling reports, auditing accounts, and looking at data in different ways. You can tell Optmyzr was made by marketers who know their craft. The best part, though, is the customer service. They are proactive in making sure you get the best experience based on your needs.

Cons:

The only downside I can find about Optmyzr is that I don't have enough time to play with all of the amazing features. I'll just have to automate more!

Alternatives Considered: PPC Samurai

Reasons for Switching to Optmyzr: I am more familiar with [SENSITIVE CONTENT HIDDEN] work and trust that he and his team would provide an excellent product and experience. I was not disappointed.

Great Time Saber

Comments: Overall a great product that enables higher outputs with less efforts!

Pros:

This product packs so much into such a small budget. There are countless options to improve efficiencies, establish workflows that save time, and ultimately money! Very powerful tool that is highly recommended as there are custom capabilities as well. Excellent customer service too - always willing to go above and beyond!

Cons:

It has limitations with regards to smart bidding - i don't love the idea of using tCPA adjustments on an ad group level.

Alternatives Considered: Semrush

Reasons for Switching to Optmyzr: Lower cost and range of tools provided! A win win!

Absolute time saver

Comments: A great account management optimization toolset, which evolves all the time. To pick some of the features not found in tools of this price range, the Quality Score tracker and A/B -testing tool are worth the price tag alone. In addition to that you've got an excellent graph-based tool for Day of Week bid modifiers (huge benefit, huge time saver) and now they're bringing Single Keyword per Ad Group search term addition. If you are results-driven, have enough data and know your way around AdWords, there's no question this tool will be a valuable addition and a huge time saver. Frederyk (the founder) is ex-Google and is very knowledgeable, so you know all the tools dig to the bottom of things and there really are no irrelevant parts to this tool.

Pros:

- historical QS tracker down to keyword level (now with QS elements tracking) - A/B -testing tool for ads with different comparison metrics (not just CTR) - extensive script library should you need them (e.g. campaign building from spreadsheet) - upcoming SKAG support - simple and fast - Analytics reporting - focuses on the most important aspects of AdWords optimization and does it very well, while leaving you in charge of the final decision

Cons:

- very small accounts won't benefit much: the more data, the more time you save and the more this tool becomes a necessity. It really shines when you go 500-1000+ ads/keywords/etc - report tool a bit clunky and not very customizable for our needs (however. this is subjective, as we need more language customization). This is not Optmyzrs main feature, however, so this is definitely not a deal breaker.

Saves PPC Managers A Fair Amount of Time

Comments: Generally speaking, Optymzr is inexpensive, and worth a recommendation, but more so for smaller accounts and managers with less experience under their belt who need a tool to handle a wide variety of things. Just don't expect everything to instantly be a homerun. Optymzr requires hand holding.

Pros:

The Optymzr devs are former Googlers from what I know, and understand the pain points of working with Google Ads, and what needs to happen to make those workflows easier. Shopping functionality to refresh feeds and optimize are great, and quality score tracking are useful. The reporting module is nice, and better than many in the space. Traffic Sculpter is nice for people who have complicated structures and large accounts.

Cons:

Dayparting features don't look at how your dayparting is set up currently, and instead overwrites. This is a clear miss for the software, and can actually make you mess your accounts up if you expect it to care how you have things set up. Certain features are more focused on "new to adwords" individuals like workouts. Rules are somewhat outdated with the advent of smart bidding in engine. Other bidding related items also fall prey to google's improving first party solutions.

Great experience from Ex-Googler founders know behind of scenes of Adwords Algorithms

Comments: Better Adwords optimization.
Saving more money on my client accounts.
Great support & Adwords scripts.

Pros:

Account workout module works great. Just 15 mins help you to keep up with all changes need to be made. I love QS tracker! I can see all Quality Score changes in campaign / adset level by separating on 3 different factors. So, you can see the spaces where needs your attention. This is missing part of Google Adwords Opportunities module and really excited to see more ML-AI related optimization ideas.

Cons:

UI/UX still can be improved. Advanced API integration is must for smaller packages too. The optimization module, mainly focusing on optimizing current account - why not to add new modules for creating a new account structure too.

Monitoring spend and checking in on accounts

Comments: Very good, useful for assisting with ad account maintenance, and always had great customer service

Pros:

As the title would suggest, I use Optmyzr on a daily basis for keeping an eye on ad accounts and using some of the basic features in conjunction with my usual ad account maintenance. For example the budget pacing feature which helps show if you're on track for each ad account's monthly budget, or over/underspending. Spend projection visualises a specific account's current and forecasted spend for the month which is a useful tool too. I also do "workouts" for ad accounts I am responsible for every fortnight, this highlights obvious and usually quite easy to fix issues based on data, and some of the best performing areas too. I don't often apply the changes through Optmyzr, rather go into the ad account and make the changes I deem necessary, I don't do all of the suggestions but its always interesting to get a second opinion! Great product in my opinion once you know how to use it, I'm sure there's plenty more I haven't explored yet but all in good time!

Cons:

Perhaps a bit tricky initially to get the hang of, but is well worth it once you know how to use it, and if you have a few ad accounts you need to efficiently divide your time amongst

Best Software for Optimizing Adwords and Bing

Comments: Been using it and watching it grow for years. Fast, Easy and updated often; I save a LOT of time and money with this software. Have never had to contact support. Alerts, when my conversions or spend is trending down, are amazing.

Pros:

Great Software, actually created by the man who built most of Google Adwords Scripting Ability so it can do what others can't. Also, the value for the money is great, it is not based on how much you spend. Other systems I have used are expensive and do not help or will actually make your ads run WORSE to make you spend more money (so they can just bill you more! -aka wordstream)

Cons:

The Bing side needs more, but I understand Microsoft has tight restrictions and not a lot of APIs. But the problem is that the options are there to optimize, but only 3 of them work. If you don't have the software working on the other optimizations then just take them out instead of making me test it to see if its working every day.

Exceptional Experience for Premier Google Partner

Pros:

Speed of AdWords loading. Flexibility in reporting templates. Awesome tools for managing search terms, SKAGs, negatives etc. Works very well for an agency.

Cons:

Perhaps Bing speed is a bit slow sometimes.

My timesaving best friend

Pros:

if you're managing many google adwords campaigns, optmyzr is destined to become your best friend, also essential for the creation of advanced technical reports.

Cons:

nothing you can not do using the google adwords interface, but using much more time. not yet aligned with the latest features of the new google interface.

Optmyzr the Swiss Army Knife of PPC Tools

Comments: Great support from smart folks. The reps and Optmyzr are expert and generous marketers who never stop helping.

Pros:

- Pricing is a bargain compared to competitors -Great keyword de-duping feature - Quality Score Analysis Including account, campaign, ad group and keyword scores. - Fast Optimization tools can save hours - The Cause Report and Root Cause Analysis helps you understand what forces are impacting results - The ad testing function is very useful and precise - A very large collection of Google Scripts - Reporting offers many options and can help sabe time too.

Cons:

There was really noting I did not like. I don't think phone support is included but the answer emails very quickly.

Life Changer Tool for me and my team

Comments: More Valueble Time for Creative Work & Faster Responses on my other external and internal tasks in oour digital agency

Pros:

The "one click" optimisations and the reporting. Its fast , straight to the point and well organised. Its faster than the adwords interface. I love it.

Optmyzr is Amazing!

Comments: Optmyzr's ability to listen to our needs and even add new features based on requests, as well as innovating their own new feature sets, has set them into a "gotta have it" class with our company.

Pros:

Optmyzr is undoubtedly the best paid search marketing platform we've ever used!

Cons:

No cons! This company has listened to all our needs and helped us navigate all challenges we've had with the platform.

Optmyzr adds value to our workflow, suggests optimizations and ultimately adds value to our clients!

Pros:

The reason why we choose Optmyzr over other software is because we like to stay in the driving seat managing and optimizing our clients AdWords-campaigns. AdWords automation is a hot topic, but in some cases a way to save time over improving ROI. Customer support is great. They listen to our feedback and implement new features if possible.

The Best PPC Tools On The Market

Comments: Optmyzr has had the same effect on my business that doubling my workforce would have. Optmyzr has allowed me to manage campaigns at scale and deliver results far quicker than any other tool I have ever used.

Pros:

Optmyzr has more than doubled the efficiency of my team. The staff at Optmyzr are fantastic and are happy to develop the tool based on feedback from myself and my team. Optmyzr has been a game changer since I discovered it a few years ago.

Cons:

I currently use an external tool for Feed management. It would be great if Optmyzr could integrate a feed management tool into its arsenal.

Excellent tool to manage multiple client Bing Ads, Google AdWords and Facebook Ad accounts

Comments: Time saving PPC management.

Pros:

One location to manage multiple accounts/platforms Excellent actionable insight tools Constantly updating and adding new features Quick responsive customer support

Cons:

Since the complexity of the tool, it is not always the easiest to use or explain to non-PPC marketers

Optmyzr great for maximizing your Google Ads efforts

Comments: My overall experience with Optmyzr is very good. When I got a job at my current company they were using a different software for reporting and I had previously used Optmyzr at my last job and suggested we switch over to it here. My life has been easier ever since.

Pros:

I love the report scheduling feature. Optmyzr being able to automatically create and send reports to our clients saves me hours every single month.

Cons:

There are so many functions and tools available and honestly, I'm not sure what they all do.

The Best tool in the PPC Universe

Comments: I have been using Optmyzr since last 8 months and I have saved 41 hours in optimizing clients accounts. This is huge, I literally got 41 extra hours to work on different creative aspects for my clients PPC accounts. When you have multiple clients and less time to review each client's AdWords accounts then Optmyzr is your tool to go. And the best part of this tool is that they update and introduce new features frequently.

Pros:

- Great Customer Support - User Friendly UI - Experience of Microsoft & Google Alumni

Cons:

Bing Ads features are not supported fully (But I guess they will do it better with time)

Must Have for PPC

Pros:

Anazlye, Optimize, and Report on Google Ads, Bing Ads, and Facebook all in one place.

Cons:

Can't do everything through the tool for Bing Ads, but I know they are working on this.

For basic and advanced users

Pros:

Easy of use, tutorials, support, expertise. I learned on it and now use to watch how my adwords manager uses my budget.

Cons:

I cannot think of much. It is pretty easy to figure out how to use. Better configuration to compare organic searches from Analytics to paid searches, maybe. But I did not sign up for that, so it is asking a lot.

Bid and Budget

Pros:

Like the bid and budget script that helps manage spends.

Cons:

Glitches with the code have caused issues occasionally when unchecked.