---
description: Get information about Hotjar price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: Hotjar Price, Features, Reviews & Ratings - Capterra India
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# Hotjar

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> Hotjar is website analytics software that provides heatmaps, recordings, surveys, and tools to understand and optimize websites.
> 
> Verdict: Rated **4.6/5** by 539 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Hotjar?

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 539 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support Software | 4.5/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: ContentSquare
- **Founded**: 2012

## Commercial Context

- **Starting Price**: $39.00
- **Pricing model**: Other (Free version available) (Free Trial)
- **Pricing Details**: Hotjar offers three products Observe, Ask, and Engage products, offered at different plans and prices.&#10;Observe helps you visualize user behavior with Heatmaps and see what your users see with Recordings. &#10;Ask lets you discover how your users feel with Feedback and hear from your users with Surveys. &#10;Engage seamlessly hosts, records, and transcribes your user interviews. Find the right combination of plans for you at hotjar.com/pricing
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Brazilian Portuguese, English, French, German, Spanish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- A/B Testing
- Alerts/Notifications
- Annotations
- Behavioral Analytics
- CSAT Survey Structure
- Campaign Tracking
- Collaboration Tools
- Communication Management
- Conversion Tracking
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customizable Forms
- Customizable Questions
- Customizable Templates
- Data Visualization Software
- Engagement Tracking
- Feedback Management
- Funnel Analysis
- Heatmaps
- KPI Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- NPS Survey Structure
- Negative Feedback Management
- Performance Metrics
- Prototype Creation
- Quantitative Metrics
- Question Branching
- Question Library
- Real-Time Analytics
- Real-Time Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Sentiment Analysis
- Skip Logic
- Survey/Poll Management
- Surveys & Feedback
- Text Analysis Software
- Third-Party Integrations
- Trend Analysis
- Usability Testing
- User Interaction Tracking
- User Journeys
- User Research Analysis
- Video recording/Transcriptions
- Visual Analytics
- Web Traffic Reporting
- Website Analytics

... and 14 more features

## Integrations (72 total)

- AB Tasty
- Aha\!
- Airtable
- Amplitude
- Appcues
- Asana
- Basecamp
- BigCommerce
- ClickFunnels
- ClickUp
- Contentsquare
- Drip
- Drupal
- Firebase
- Freshdesk

... and 57 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Chat

## Category

- [Heatmap Software](https://www.capterra.in/directory/30977/heatmap/software)

## Related Categories

- [Heatmap Software](https://www.capterra.in/directory/30977/heatmap/software)
- [Web Analytics Software](https://www.capterra.in/directory/30073/web-analytics/software)
- [Survey Tools](https://www.capterra.in/directory/30092/survey/software)
- [Customer Satisfaction Software](https://www.capterra.in/directory/30541/customer-satisfaction/software)
- [Customer Experience Software](https://www.capterra.in/directory/30671/customer-experience/software)

## Alternatives

1. [Lucky Orange](https://www.capterra.in/software/150695/lucky-orange) — 4.7/5 (260 reviews)
2. [Microsoft Clarity](https://www.capterra.in/software/1018691/microsoft-clarity) — 4.8/5 (56 reviews)
3. [Tableau](https://www.capterra.in/software/77260/tableau) — 4.6/5 (2348 reviews)
4. [Mouseflow](https://www.capterra.in/software/163517/mouseflow) — 4.7/5 (122 reviews)
5. [Fullstory](https://www.capterra.in/software/153721/fullstory) — 4.6/5 (67 reviews)

## Reviews

### "Hotjar is very helpful and easy to use tool." — 4.0/5

> **Dandu** | *15 February 2026* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: User behaviour analysis and security while showing PII, And also I like the features to filter based on any event and skip inactivity , speed, etc., feature, and save to a collection any specific scenario .
> 
> **Cons**: I would like to have an automated data analysis bot which if we teach something to look it will look that behaviour and give us a report.
> 
> I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category of users with each and accuracy.

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### "Hot jar application is best application" — 5.0/5

> **Ishwinder** | *1 November 2024* | Nonprofit Organization Management | Recommendation rating: 5.0/10
> 
> **Pros**: About hot jar application look videos and create
> 
> **Cons**: In the hot jar application we can see feedback of videos
> 
> About hotjar experience well and good for real

-----

### "Good but can be better" — 3.0/5

> **Pradeep** | *2 May 2024* | Education Management | Recommendation rating: 7.0/10
> 
> **Pros**: Heatmaps as they can help us understand about the website experience which the users get.
> 
> **Cons**: Pricing and lack of platform independence
> 
> It is good but I see a lot of scope in the application.

-----

### "Our go-to tool for heatmaps, and User behaviour recording, but it is very expensive to get all the features" — 4.0/5

> **Niccolo** | *2 May 2025* | Automotive | Recommendation rating: 8.0/10
> 
> **Pros**: Hotjar is a great tool for insights on user behaviour. It makes you understand where's the biggest blockers in your UX, where the customers are going, what they're reading, where they're clicking etc. You can easily understand if some parts of your website are useless, or if they're good and grab attention. It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long.
> 
> **Cons**: There's no real big cons in the product itself. &#10;However, we use the free version and it does the job in a fantastic way, but it's very limited: &#10;-The basic price above free is quite expensive. &#10;-You cannot see trends and data for free. just heatmaps and recordings &#10;-You're very limited to 35 recording/day on free plan&#10;&#10;Also,  in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle.
> 
> We use Hotjar mainly for user experience analysis. Heatmaps and user recordings is our go to tool. We've used it on all projects, different websites etc.&#10;recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page. Always sort by relevance. &#10;Also, free version is very limited, and first paid tier is already very expensive.

-----

### "Useful Heatmapping Tool" — 3.0/5

> **Annie** | *4 June 2025* | Alternative Medicine | Recommendation rating: 5.0/10
> 
> **Pros**: It gave fairly accurate heat mapping and information regarding user behavior on our website. It was also easy to use.
> 
> **Cons**: Limits on how many pages it would scan, would love more comprehensive data and analytics, as well as reporting.
> 
> Overall, hotjar was a useful tool in gathering information and analysis of website performance, and perhaps there are more features I don't know about.

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## Links

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