--- description: Get information about XM for Strategy & Research price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: XM for Strategy & Research Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Survey Tools](/directory/30092/survey/software) > [XM for Strategy & Research](/software/72396/strategy-and-research) # XM for Strategy & Research Canonical: https://www.capterra.in/software/72396/strategy-and-research Page: 1 / 18\ Next: [Next page](https://www.capterra.in/software/72396/strategy-and-research?page=2) > Conduct smarter, faster research with the world's most sophisticated, easy-to-use platform. > > Verdict: Rated **4.7/5** by 425 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses XM for Strategy & Research? Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 425 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support Software | 4.6/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Qualtrics - **Location**: Palo Alto, US - **Founded**: 2013 ## Commercial Context - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Dutch, English, Finnish, French, German, Irish, Italian, Japanese, Korean, Spanish, Traditional Chinese - **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Costa Rica, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, Puerto Rico, Spain and 5 more ## Features - A/B Testing - Alerts/Notifications - Behavior Tracking - Brand Guidelines - Brand Tracking - Collaboration Tools - Competitive Analysis - Customer Segmentation - Customizable Questions - Dashboard Software - Data Import/Export - Data Visualization Software - Drag & Drop - Email Marketing Software - Feedback Management - Heatmaps - Machine Learning Software - Market Data Analysis - Monitoring - Multi-Channel Data Collection - Multi-Channel Distribution - Multivariate Testing - Offline Response Collection - Panel Management - Predictive Analytics Software - Predictive Pricing Models - Pricing Analytics - Profitability Analysis - Prototype Creation - Quantitative Metrics - Question Branching - Question Library - Real-Time Analytics - Reporting & Statistics - Search/Filter - Sentiment Analysis - Skip Logic - Social Media Monitoring Software - Split Testing - Survey Builder - Survey/Poll Management - Surveys & Feedback - Text Analysis Software - Third-Party Integrations - URL Customization - Usability Testing - User Research Analysis - Video recording/Transcriptions - Website Monitoring Software - Workflow Management Software ... and 14 more features ## Integrations (41 total) - Adobe Analytics - Annex Cloud Loyalty Experience Platform - BHN Rewards - Chattermill - ClickTale - Contentsquare - DataGrail - Dynamics 365 Business Central - Freshdesk - Fuel Cycle - Fullstory - Genesys Cloud CX - Glassbox - Grade.us - HubSpot CRM ... and 26 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Survey Tools](https://www.capterra.in/directory/30092/survey/software) ## Related Categories - [Survey Tools](https://www.capterra.in/directory/30092/survey/software) - [UX software](https://www.capterra.in/directory/31036/ux/software) - [Artificial Intelligence Software](https://www.capterra.in/directory/30938/artificial-intelligence/software) - [User Testing Software](https://www.capterra.in/directory/32295/user-testing/software) - [Customer Experience Software](https://www.capterra.in/directory/30671/customer-experience/software) ## Alternatives 1. [SurveyMonkey](https://www.capterra.in/software/32728/surveymonkey) — 4.6/5 (10438 reviews) 2. [Jotform](https://www.capterra.in/software/158456/jotform-4-0) — 4.7/5 (2852 reviews) 3. [QuestionPro](https://www.capterra.in/software/135455/questionpro) — 4.8/5 (526 reviews) 4. [Typeform](https://www.capterra.in/software/137289/typeform) — 4.7/5 (953 reviews) 5. [Lucky Orange](https://www.capterra.in/software/150695/lucky-orange) — 4.7/5 (260 reviews) ## Reviews ### "XM for Strategy" — 5.0/5 > **Tahir** | *3 March 2025* | Market Research Software | Recommendation rating: 10.0/10 > > **Pros**: I like the was we can see how the research is communicated > > **Cons**: There could be more indepth information given on the research > > it is considered a powerful tool for market research and strategic insights generation across various industries. ----- ### "Flexible, Powerful Tool with a Learning Curve" — 4.0/5 > **Ginger** | *9 July 2025* | Education Management | Recommendation rating: 9.0/10 > > **Pros**: Qualtrics XM is a powerful, flexible tool that can perform funtions as basic as a survey on lunch preferences to research surveys with IRB-required anonymity. The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings. > > **Cons**: Due to its capacity for high-level performance, many of the tools, options, and settings are not intuitive. Significant time and effort along with thorough training are needed to make use of all the features available to Qualtrics XM users. > > Overall, using Qualtrics XM has been a positive experience. Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection, I was impressed with the flexibility of the settings and logic to deploy a high-level, IRB-approved survey. It just took some time to learn it, and that's not necessarily a bad thing. ----- ### "By far the best survey platform out there." — 5.0/5 > **Verified Reviewer** | *20 April 2026* | Market Research Software | Recommendation rating: 10.0/10 > > **Pros**: By far the best survey platform out there. A comprehensive suite inclusive of survey design, survey outreach, panel management, and analytics. > > **Cons**: The biggest pain point is that you cannot tag your panelists to different topics. You can only overwrite existing information. > > Very positive--not major complaints, and the customer service team is also very knowledgable and timely in responding to your resquests. ----- ### "Good product held by poor support and reporting options" — 3.0/5 > **Verified Reviewer** | *10 February 2026* | Higher Education Software | Recommendation rating: 2.0/10 > > **Pros**: Advanced survey logic, routing, skip logic. Advanced question types, workflows, survey distribution methods > > **Cons**: Poor customer service. Poor reliability, changes nad updates are made in a haphazard manner. Reporting (even the Results Dashboard) is lacking in functionality. > > Good tool for collection data, mediocre (at best) for reporting and analysis of results. Terrible customer support - I cannot stress this enough ----- ### "XM- an ultimate choice for all of your research automation works" — 5.0/5 > **Verified Reviewer** | *5 August 2024* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Extremely liner backend language used which makes it a great tool that never breaks down. The advanced AI which helps to bridge between Logical and numerical worlds. It helps a novice or end user to make sense of the effect of the extraneous variable which is been tested under. > > **Cons**: The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered applications at once, you are prone to face some disruptions for sure. Another what I feel is the dashboard. It needs to be more advance at least the vertical limit options should be more enriched. > > Overall it was great and value for money for all R\&D activities ----- Page: 1 / 18\ Next: [Next page](https://www.capterra.in/software/72396/strategy-and-research?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/72396/strategy-and-research) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data