--- description: Get information about ActiveCampaign price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveCampaign Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign) # ActiveCampaign Canonical: https://www.capterra.in/software/79367/activecampaign Page: 1 / 104\ Next: [Next page](https://www.capterra.in/software/79367/activecampaign?page=2) > ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. > > Verdict: Rated **4.6/5** by 2561 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses ActiveCampaign? ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2561 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support Software | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Starting Price**: $15.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is available also available. Starter: $15/month, paid yearly Plus: $49/month, paid yearly Pro: $79/month, paid yearly Enterprise: $145/month, paid yearly - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish - **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States ## Features - Activity Dashboard - Alerts/Notifications - Appointment Scheduling Software - Autoresponders - CAN-SPAM Compliance - Campaign Analytics - Campaign Management Software - Campaign Planning - Campaign Scheduling - Channel Management Software - Collaboration Tools - Commenting/Notes - Contact Database - Contact Management Software - Content Management Software (CMS) - Conversion Tracking - Customer Database - Customer Segmentation - Data Import/Export - Email Tracking Software - Event Triggered Actions - Interaction Tracking - Landing Pages/Web Forms - Lead Capture Software - Lead Distribution - Lead Generation Software - Lead Management Software - Marketing Automation Software - Mobile Optimization - Multi-Campaign - Opportunity Management - Performance Metrics - Pipeline Management - ROI Tracking - Reporting & Statistics - Reporting/Analytics - Sales Activity Management - Sales Pipeline Management - Sales Reports - Segmentation - Shared Contacts - Signature Management - Social Marketing - Subscriber Management - Task Management Software - Template Management - Third-Party Integrations - WYSIWYG Editor - Website Visitor Tracking - Workflow Management Software ... and 19 more features ## Integrations (205 total) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable ... and 190 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software) - [CRM Software](https://www.capterra.in/directory/2/customer-relationship-management/software) - [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software) - [Lead Generation Software](https://www.capterra.in/directory/30963/lead-generation/software) - [Lead Management Software](https://www.capterra.in/directory/30017/lead-management/software) ## Alternatives 1. [Brevo](https://www.capterra.in/software/132996/brevo) — 4.6/5 (3410 reviews) 2. [Mailchimp](https://www.capterra.in/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.capterra.in/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [Constant Contact](https://www.capterra.in/software/31898/constant-contact) — 4.3/5 (2913 reviews) 5. [EmailOctopus](https://www.capterra.in/software/147415/emailoctopus) — 4.8/5 (654 reviews) ## Reviews ### "Simple, Reliable, Efficient- One of the best CRMs" — 5.0/5 > **Niraj** | *27 February 2025* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Automation is top-notch: Once set up, it runs seamlessly CRM and Email marketing in one: No need for multiple tools Good segmentation \& tagging – Helps in targeting right set of customers > > **Cons**: UI feels outdated: Not as smooth as competitiors Pricing is a bit high: Not the most affordable option Lags at times > > ActiveCampaign is a great tool for email automation and customer engagement. It is very easy to setup and has some powerful features, but can be bit tricky for beginners. The UI could be smoother, but overall, it helps in streamlining workflows and marketing efforts. ----- ### "ActivCcampaign good for CRM" — 4.0/5 > **Verified Reviewer** | *6 February 2025* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: It allows CRM features that is used to allow you to manage customer relation directly within the platform > > **Cons**: It can be expensive for the small businesses > > My overall experience with activecampaign was good because it offers CRM ----- ### ""Powerful Automation and Comprehensive Features, but Steep Learning Curve and Pricing Concerns"" — 5.0/5 > **Prachi** | *24 July 2024* | Computer Networking | Recommendation rating: 9.0/10 > > **Pros**: What I liked most about ActiveCampaign is its robust automation capabilities. The platform allows for creating detailed and complex workflows that can be customized to suit specific needs, making it easy to nurture leads and engage with customers effectively. The intuitive user interface simplifies campaign creation and management, and the segmentation options enable targeted communication. Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing strategies. > > **Cons**: Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those with limited budgets. Integration with some third-party tools can also be cumbersome and require additional effort to set up properly. > > My overall experience with ActiveCampaign has been positive. It's a comprehensive email marketing and automation platform that offers a wide range of features to help manage and grow customer relationships. The user interface is intuitive, making it easy to create and manage campaigns, automate workflows, and segment audiences effectively. ----- ### "Superb Email Automation tool" — 4.0/5 > **Himaanshu** | *3 July 2024* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: It is a great tool, it helps to automate emails and marketing campaigns. > > **Cons**: It is expensive and slightly complex to set up initially. > > Overall, it is an excellent platform for email marketing campaigns. ----- ### "Automation and Segmentation That’s Easy to Use" — 4.0/5 > **Cynthia** | *18 March 2026* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: I like that ActiveCampaign allows very specific segmentation and a very easy to use automation interface. > > **Cons**: The price of the plan. I wish the monthly plan price could be a bit lower or offer more affordable prices to small businesses. > > My experience with ActiveCampaign so far has been easy and straight forward. I like the automation builder. The visual workflow makes it simple to connect triggers to actions. Even complex flows feel logical and customizable. ----- Page: 1 / 104\ Next: [Next page](https://www.capterra.in/software/79367/activecampaign?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/79367/activecampaign) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data