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About Brand24

Brand24 is an AI-powered media monitoring and social listening tool.

Learn more about Brand24

Pros:

They often introduce updates, test various solutions to make the product as useful as possible for their users.

Cons:

For example, our company name is Element5, but getting B24 to ignore companies with element in their names was near impossible.

Brand24 ratings

Average score

Ease of Use
4.7
Customer Service Software
4.8
Features
4.4
Value for Money
4.5

Likelihood to recommend

8.5/10

Brand24 has an overall rating of 4.7 out 5 stars based on 194 user reviews on Capterra.

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Filter reviews (194)

Jakub
Jakub
Web Analyst in Poland
Verified LinkedIn User
Marketing & Advertising, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

(not only) For monitoring global brand mentions

5.0 3 years ago

Pros:

Among many pros, I love most its analytics features and customer support. You can literally ask for anything about web monitoring, and they do that for you. And you can ask about anything else, and they still will try to help you! It's powerful, reliable, comprehensive tool. It has been used in all companies I have worked for; once I recommended it, once I decided to choose B24 and managed it, once it had already been there.

Cons:

Their pricing tiers, I guess. Not all features are available in all plans, and you are limited by keywords. It's not a problem in English, but in languages with many word variants (e.g. because of inflection for person), it's a real issue.

Brand24 Response

2 years ago

Thank you, Jakub, for your feedback!

Katia
Project Manager in Mexico
Online Media, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

It¡s a great tool

5.0 5 months ago

Comments: I like it a lot, it is my favorite tool of this kind because of the cost-benefit ratio.

Pros:

I like that it is easy to use, very intuitive. The graphs it presents are very clear and easy to read.

Cons:

It is very difficult to cancel the service. For people like me who only use it periodically, it is a bit annoying.

Dominika
CEO in Poland
Arts & Crafts, Self Employed
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Maybe my company is too small, maybe it's smth else

2.0 2 years ago

Comments: Bad. Wasted time. I didn't get much data, and the UX of the central platform was a bad experience for me.

Pros:

I like the energy of the Brand24 stuff. What I mean is the urge to inform users about every new modification, newsletters with hints, case studies etc. Sadly, I think Brand24 has good marketing overall, but this tool is just not as versatile as its team says.

Cons:

First, there was NO data about my page at all. Meanwhile, in other tools, such as Senuto, there was a lot of data about my site and brand to analyze. Maybe I don't know how to use brand24 properly. But this was a big demotivator for me. I've got a lot of e-mails and newsletters (and that was a lot), but with no actual knowledge. I felt helpless a lot.

Rodrigo
Creative Strategy Leader in Guatemala
Public Relations & Communications, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Excellent value social listening tool

5.0 4 months ago

Comments: Excellent experience, I would gladly subscribe again in the future.

Pros:

I liked how easy and intuitive the interface was, plus all the collected data and various plans.

Cons:

I mistakenly understood that a plan included linkedin, but it was only tracking a linkedin company page.

Kaitlyn
Director of Digital Marketing in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

I Couldn't Imagine What I Would Miss...

5.0 5 months ago

Comments: Brand24 has made it incredibly easy to track and respond to mentions, keeping me in the loop about everything. I couldn't imagine everything I would be missing without it. Our clients are always looking to stay on top of every mention, everywhere, whether it's on social media or on one of their customer's blogs and Brand24 is how we get it done!

Pros:

I love that I don't miss a single mention anymore!

Cons:

I wish that with the pro version, you could get access to multiple AI generated reports

Devlin
Director in South Africa
Public Relations & Communications, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Exceptional customer service

5.0 5 months ago

Comments: Very happy, and as I say it felt like I was communicating with an internal team member. In the digital age, these guys understand CX.

Pros:

The customer service is second to none. Naturally, I engaged all their competitors. While price did put me off the competitors, it was the way in which [sensitive content hidden] interacted with me that ultimately made my decision to work with Brand 24 on an important campaign.

Cons:

Maybe the fact you pay once off and not monthly - those of us from regions with lower exchange rates feel the cost. But I understand it is the industry norm and a security for the business.

Lusi
Social Media Data Analyst in Indonesia
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

This tools really helps

5.0 4 months ago

Comments: Brand24 helps us optimize our time spent with social listening. We don't have to collect mentions manually anymore. It also helps with organization. It has some cool features for filtering and configuring the projects to collect mentions, this will be the most accurate possible. Amazing customer service (thanks Jacob) attention throughout my experience using this platform. Instructions are clear within the platform and its easy to set up and use.

Pros:

Help to manage brand performance around competitor the advance analysis helps to coverage all the reports.

Cons:

Nothing, please make a reminder for renewal process one week before this helps a lot to make another budgeting tools plan

Rachel
AVP of Marketing in US
Financial Services Software, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Great value and good for small marketing teams

5.0 5 months ago

Pros:

Setting up my first project was simple, and the cost for what I receive is very fair. I appreciate the regular updates, but my favorite feature is the reports. They are perfect for providing media information to our board of directors.

Cons:

I find that news mentions aren't always picked up and I have to add them manually.

Arielle
Director of Marketing in US
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Inexpensive social listening tool

4.0 5 months ago

Pros:

Great cost-effective entry point for a non-profit wanting to get into the social listening space. Syncs with all sources we wanted to monitor--online news, FB, IG, tiktok etc. Generous non-profit discount. Account management team is very responsive.

Cons:

I wish there were more customizable notifications and reports. Also tiktok integration can be a little difficult to work with and understand without taking a look deeper into our settings. The thing I would like to see most improved is the tagging feature and its organization within the platform--this would make sorting and reporting easier for our team

Leticia
Community Manager Lead in Brazil
Entertainment, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Nice tool to have!

4.0 4 months ago

Comments: It was interesting to have, the integration with slack gave us agility to know what people are talking about our brands and it's easier to know about sentiment analysis.

Pros:

What stands out most about Brand24 is its user-friendly interface combined with powerful features. I like to have sentiment analysis, real-time monitoring and customizable reports in one place.

Cons:

Filtering and noise: although brand24 offers filtering options, sometimes it can still pull in a lot of irrelevant mentions or noise, especially for common keywords.

Laura
Sdr team leader in Colombia
Computer & Network Security, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Radware cyber security

5.0 5 months ago

Comments: Great experience call support and information

Pros:

How useful is to prospect and great analysis

Cons:

Price and some dashboards not that easy to read

Cole
Co-Director in US
Education Management, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Brand24: Easy Listening with a Side of Doubt

5.0 5 months ago

Comments: Brand24 seems great for monitoring brand mentions and sentiment analysis, though sentiment accuracy and limited features in lower plans can be drawbacks.

Pros:

Brand24 wins with its easy-to-use interface and in-depth data. You can quickly track brand mentions and understand how people feel about your brand.

Cons:

Brand24 rocks usability and data, but watch out: sentiment analysis can be wonky and some features cost more.

Brandon
SDR in Colombia
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Good tool to have a state of art behavior on market

4.0 4 months ago

Pros:

Its analytics tools that help me find companies that are a good match for my portfolio

Cons:

Its few coverage on spanish and LATAM market

Verified Reviewer
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Find what clients tell about you

5.0 2 years ago

Comments: It does automatically something that is impossible to do by hand

Pros:

I really appreciate how this tool tries to make my experience the best possible. Personally, what i like the most are the email summaries which allow me but to log in into the system, but integrates with my current schedule and appear in the place i was checking already

Cons:

I found it a bit hard to calibrate the tool in the beginning. The tool was saying that the mention was positive or negative and wasn't right in this

Firoz
Firoz
Digital marketing strategist in India
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

A Must Have Tool for All Social media Manager For Data analysis and Monitoring

4.0 2 years ago

Comments: I was constantly worried about my company's reputation when I started to consider the idea of creating an account on social media. The amount of information available on the internet is highly scattered makes it hard to find what is working and what is not working. Brand 24 is such a valuable tool - it has helped me analyze the posts from my competitors and their core vitals such as Like, Comments, No of shares, and many more.

Pros:

Brand 24 is a tool that has helped me grow my social media presence and I would recommend it to anyone who has an interest in creating a better online presence for their company or brand. It's also great for understanding your competitors and what they're doing in the space

Cons:

Although the Brand24 team is working very hard to make this tool more beneficial and keeps on updating the thing regularly. My only ask from them is to add more tutorials on youtube to make it more useful which helps the user to find its new uses.

Brand24 Response

2 years ago

Thank you, Firoz, for sharing your thoughts. It means a lot!

Umang
Umang
Chief Operating Officer in Nepal
Verified LinkedIn User
, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Best online monitoring and tracking tool

5.0 7 years ago

Comments: Before we used lot of tools but with brand24 we just have to use one tool ie brand24.

Pros:

When online tracking and monitoring comes to role you need best of the best because you either don't or you use the best. This Brand24 is the best as it provide all features which a tracking and monitoring tool should have.

Cons:

Only drawback is lack of tracking Devanagari script. Maybe soon they will consider to have this feature too.

Clement
Clement
Brand Embassador in Lebanon
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

Brand24 a must for any political party.

4.0 6 years ago

Pros:

Brand24 is my daily bread , it gave us lots of insights on the trends , mentions, and the most influential profiles, so instead of working hard and losing time to complete a single task, we created a smarter strategy targeting key profiles and medias.

Cons:

We have lots of arabic contents being grabbed , and the emotional analysis does not work on them , so we are doing this work manually .

Katie
Director of Communications in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

A Quality Solution for Small Business

5.0 2 years ago

Comments: We've enjoyed having Brand24 as a resource!

Pros:

Brand24 has been a great addition to our marketing toolkit -- we found that it was easy to set up, navigate, and pull reports from. It has been helpful for us to provide our clients with insights on how their programs are doing in the public eye. Because of Brand24, we've been able to capture info and sentiment that probably would have gone under the radar without. Fair cost for a quality solution.

Cons:

For some of the search features, it sometimes pulls irrelevant information from Twitter. We would also like the software to integrate with LinkedIn in the future.

Brand24 Response

2 years ago

It's great to hear that Brand24 belongs to your marketing toolkit! Thank you for your feedback. It's precious to us.

Graham
Social Media Director in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Strong Social Listening tools

4.0 2 years ago

Comments: A strong tool to monitor disaster related social listening when we need it most.

Pros:

The highly visual elements of social listening, with external links to the most impactful posts on social channels.

Cons:

Lack of overall brand reputation and sentiment impact which can be repackaged for client facing presentations.

Brand24 Response

2 years ago

Thank you for your feedback! It means a lot to us.

Verified Reviewer
Verified LinkedIn User
, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Catches mentions that other tools miss

4.0 7 years ago

Pros:

Brand24 is great at catching brand mentions in technical articles, on obscure forums and other websites. It is easy to group and filter results. We manage web monitoring for multiple clients, and Brand24 lets us add more "projects" or companies compared to other tools for the same pricing tier.

Cons:

Monitoring social media comments and a few other features are not available on the lower pricing tier.

Justyna
Justyna
Poland
Verified LinkedIn User
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

The best tool for social media monitoring

5.0 7 years ago

Pros:

Provides the daily dose of the most important data. It's easy to use. Customer service is always on duty , and You can hear that they are happy to work in Brand24. Love to call them to speak about projects, details, numbers.

Cons:

That i don't have time to use it more often :) Everything else is just right for my needs, i would like page to be more colorful :)

Deborah
Deborah
Engineer in Nigeria
Verified LinkedIn User
Computer Software, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Perfect for monitoring social conversations.

4.0 7 years ago

Pros:

Brand24 provides businesses with an easy to use , and cost friendly program to track,engage relevant online conversations to a business in real time. It is perfect for measuring the effect of marketing campaigns and sales.

Cons:

The sentiment filter needs be improved .Apart from this Brand24 does a perfect job for our business .

Verified Reviewer
Verified LinkedIn User
Internet, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Good tool to improve your brand communication in social media

4.0 6 years ago

Comments: Helped us to find new customers and engage better with the existing customers in social media.

Pros:

1. Generates news feed by collecting the data of people who mention or discuss about your brand. 2. Provides data regarding the volume of discussions and reach of brand related information among customers in real time. Can opt for email and mobile app notifications to monitor the changes in quality and quantity of discussions. 3. Boosts data driven decision making by plotting charts and generating info graphics automatically. Can do sentiment analysis easily. 4. Customer support team is excellent and helps us in understanding the software better.

Cons:

1. Not intuitive to use. Need to follow tutorials, webinars and reference material to learn how to use this tool. 2. Can't customize the templates for generating reports. 3. Software is expensive to purchase. 4. Mobile app should be improved and allow us to access all features provided in the desktop version.

Maksymilian
Maksymilian
Co-founder in Poland
Verified LinkedIn User
Internet, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Great information monitoring tool

5.0 7 years ago

Pros:

Easy to use, great piece of software, developed in Wroclaw, Poland. I'm using it daily with my personal projects.

Cons:

Little bit too expensive for personal usage.

Verified Reviewer
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

We can see real time social media or digital media response to any product , topic or campaign.

4.0 6 years ago

Comments: You don't need to have prior knowledge of social media measurement metrics as it is very easy to set-up an account in Brand24 and it is very customer friendly user interface hence it is easy to use and has very good customer support.

Pros:

The no of times we can change the keyword as per own wish. The keywords can changed instantly and getting results for new keywords in very short span of time. We can also see which people build or tear the reputation of a brand.

Cons:

Data downloading is not that good and other big problem is reliability of historical data. If we want to see historical trends then as older the data gets, less reliable it becomes so a customer can't make accurate judgement.