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About Rival IQ

Rival IQ provides analytics and competitive insight to digital marketers.

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Pros:

Not Available

Cons:

Not Available

Rival IQ ratings

Average score

Ease of Use
4.4
Customer Service Software
4.5
Features
4.2
Value for Money
3.8

Likelihood to recommend

8.2/ 10

Rival IQ has an overall rating of <span class="">4.4</span> out 5 stars based on <span class="">13</span> user reviews on Capterra.

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Filter reviews (13)

Cristina
Cristina
Chief Marketing Officer in US
Verified LinkedIn User
Retail, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

A great tool for analyzing trends on social media.

4.0 2 years ago

Comments: Rival IQ is excellent for keeping track of the main trends in social networks, it does very fast audits that allow you to get an idea of the strategies you can take based on social trends.

Pros:

One of the main things that I could highlight about this platform is its interface, it is practical, clean and easy to interpret, this is very helpful for a better analysis, it is something that not all platforms have, another point that must be highlighted about Rival IQ is that works with many social media platforms including Tik Tok it is very handy to have a platform that works with all major social media. Generate reports quickly and very practical of the posts of the competitors on Instagram Facebook Twitter and TikTok.

Cons:

A negative point is the price, it is a platform mainly for agencies or large companies since these plans are somewhat expensive for small business , another negative point is that the number of users is limited in their basic plan, only one is allowed and it is their most expensive, its limit is 5 users, this affects a bit when you need to collaborate with several people.

Collins
Head of digital in Uganda
Broadcast Media, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best tool for monitoring and tracking channels

4.0 2 years ago

Comments: It is affordable and one of the best tools in the market for any organisation or agency.

Pros:

Rival IQ is easy to navigate and provides all necessary tools for one to track progress and also have an idea on what competition is doing.

Cons:

For a new user it is abit confusing to set up and one can easily select features that are irrelevant to the what they intend to do.

Cherrelle
Socialo Media Manager in US
Education Management, 5,001–10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Good product, but not what we needed

3.0 5 years ago

Comments: Overall, our experience was Rival IQ was perfectly fine. We learned a lot about our competitors and the representative(s) we had on our account was a pleasure to work it. Ultimately, Rival IQ just wasn't for my team.

Pros:

I liked the usability of the software and its overall layout. It was very thoughtfully put together and optimized for ease.

Cons:

I quickly realized that the results/stats Rival IQ gathered about our competitors didn't really have an impact on my team's bottom line or overall social strategy. Although it was nice to see what types of posts our competitors boosted or what content worked for their platforms, it didn't change the content we produced for our audience much. I would have like to see a feature that specifically suggested new ways to present our content based on the information gathered from our competitors.

Verified Reviewer
Verified LinkedIn User
Internet, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Good usability and data visualization, lacking on some customization and flexibility

4.0 7 years ago

Pros:

The way Rival IQ visualizes data makes it easy for anyone new to analytics software to understand. It automatically creates some pretty great metrics for your social channels and you can export that data easily. It's much more user friendly than some of the native social analytics tools, such as Facebook. It also allows for social monitoring which is a useful tool. It also is able to tell you if a post was boosted or not and allows you to separate organic from paid, which is highly useful.

Cons:

I found that the data that we wanted was sometimes not available through the software, and we either had to go into the platform directly, such as Facebook, to get it. I wish you were able to get more granular with the data. I also found it a bit lacking in the video analytics, specifically. Video is huge for any social publisher, and I would have liked more ability to see deeper video metrics.

Katherine
UI/UX Analyst in US
Retail, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Helpful Tool for Social Listening

4.0 3 years ago

Comments: Satisfying, it did exactly what was expected and helped the brand to set realistic goals.

Pros:

It's a user-friendly, super intuitive interface, excellent for social listening, keeping track of your most engaging content, spotting opportunities from the competitive landscape and identifying potential new partnerships with influencers.

Cons:

It stops at social media, I know it's a pretty narrow platform but it could be worth to include SEO at some point.

Verified Reviewer
Verified LinkedIn User
, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Great software if you know how to dive into the data

4.0 6 years ago

Comments: great competitive intel

Pros:

Rival IQ provides an easy glance at how you stack up against your competitors. I appreciate the email alerts you can set up that can 1) keep you up to date on how your social performance stacks up 2) how your website performance stacks up and 3) if any of your competitors have a breakout social media post. You can also export any report into a PDF or PPT making them ready to present at a moments notice.

Cons:

While robust, it's not always obvious how to best use the software and unless you really understand how to play with data it can be confusing on how to best use it / get bang for your buck.

Prashant
Prashant
Head of Social Media in India
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

One of the Best Social Media Competition Analysis

5.0 4 years ago

Comments: One of the best tools for social media marketers who can afford the pricing of this product.

Pros:

Below are the features that I liked about Rival IQ - Data points such as % engagement w.r.t followers, individual posts, etc. - Ease to switch between competitions social page analysis

Cons:

While the product is up to mark in terms of deliverables that a digital marketer would need but the costs are quite high and because of that it is out of reach for digital marketing startups/freelancers.

Linda
Linda
Director of Digital Communications in US
Verified LinkedIn User
Higher Education Software, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

A great product that needs support

4.0 6 years ago

Comments: It's just too hard to do anything with this if you are on a small team. It's nice to get this information but it's just not worth the funds if you have a small budget or are already using a tool that combines listening with publishing.

Pros:

It provides all-in-one access to your competitive set's social media activity and growth.

Cons:

It doesn't go beyond social listening - it marginally integrates with google analytics but if you have sprout or Meltwater, you wouldn't necessarily need RivalIQ.

Verified Reviewer
Verified LinkedIn User
Used the Software for: 6-12 months
Reviewer Source

Robust database for competitive information

5.0 7 years ago

Pros:

The software is very easy to use and provides an array of data. The information is also up to date (some softwares I've tried have out of date data). They also provide email updates on what posts you've made that work and if you engagement is up/down.

Cons:

It would be great to see what competitors's advertising budget is but this information is not available.

Verified Reviewer
Verified LinkedIn User
Internet, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Effective competitor analysis

5.0 4 years ago

Pros:

I like how competitor benchmarking works: now it's so easy to monitor competitors and improve our social media strategies according to this.

Cons:

The price is quite high, but the product is worthful.

Renea
Renea
President in US
Information Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

RivalIQ Where Have You Been All My Life!

5.0 7 years ago

Comments: I have the ability to learn more about my competitors, what is working and what is not. It is also very helpful for my clients.

Pros:

I love the emails. Yes. I LOVE the emails I get, knowing what my competitors are doing at a glance. Excellent for business. For me, as a social media strategist and consultant, it is imperative that I have all the data in my hands quickly.

Cons:

They do have some customization that could be done. More company insights would be nice.

Brendan
Athletics Communication Coordinator in US
Used the Software for: 2+ years
Reviewer Source

Rival IQ is an indispensable part of our social and digital strategy at Xavier.

5.0 7 years ago

Pros:

The insights from Rival IQ inform a lot of how we plan and execute our social media strategy. To be able to see a snapshot of our competition across the league is invaluable as well.

Cons:

The lack of an archive for data prior to your subscription is a drawback and the search functionality could be improved to locate specific posts.

Zach
Marketing & Social Media Specialist in Canada
Real Estate, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

A robust analytics and competitive analysis tool!

5.0 8 years ago

Comments: Rival IQ provides marketers with great analytics tools and resources for competitive analysis. Rival IQ can help bolster marketing activities dramatically!