17 years of helping Indian businesses
choose better software
Synthesio
What Is Synthesio?
Synthesio, an Ipsos company, is a global leader in AI-enabled Consumer Intelligence.
Our hybrid offering provides companies, brands, and agencies with the most complete, accurate, and predictive picture of their markets and buyers.
Our AICI platform, powered by the most advanced natural language understanding and AI algorithms, supports the broadest set of online and offline data sources and fully leverages Ipsos’ award-winning analytical frameworks.
Who Uses Synthesio?
Enterprise, SMB, Agencies
Not sure about Synthesio?
Compare with a popular alternative
Synthesio
Other great alternatives to Synthesio
Synthesio Reviews for Indian Users
Wonderful tool for following social mentions
Comments: Our team is using it to improve our social listening and social presence.
Pros:
I like how complex is the reporting after the new feature BI-style reporting because this helps me when I meet and explain to the management board. There are many customization options which is something important for me. It helped me to figure out which verbal and visual messages appeal to our consumers.
Cons:
Currently I don't dislike anything about this product because it has the all functionality I was looking for.
Alternatives Considered:
Advanced social listening platform with great customer support
Comments: Synthesio's attention to research-based uses of social listening is unmatched in the industry. Our customer success team at Synthesio acts as a true extension of our in-house team, and I feel comfortable having Synthesio work directly with my internal stakeholders across the business.
Pros:
Synthesio offers an easy-to-understand user interface that has been accessible even for our new/novice users. Don't be fooled by the manageable front end - Synthesio also offers powerful AI/text analytics and a huge variety of data visualizations that meet the needs of advanced users.
Cons:
Social listening sentiment has always been a challenge and although Synthesio has taken steps to address this issue through more advanced text analytics, sentiment accuracy could still be improved.
It’s a compromise
Comments: The overall experience is fine but it’s not a key player in any area.
Pros:
Quick flashdash feature doesn’t use mention limit, good coverage, great customer support. Insightful widgets
Cons:
You have to constantly reapply the filters when ever you double click on a widget or change the view. You automatically see all the query’s at once so can’t share a view with clients. You have to clean the dashboard when it reaches a limit. Can’t just keep for on going tracking.
Wonderful experience
Comments: social media customer service process, brand insights, campaign measurement, sentiment analysis and MORE!
Pros:
The filtering options and ad-hoc searching feature are great. The customer support is really what stands out to me, as it is so much better than what I have ever gotten with any other social media tool.
Cons:
It's a complex tool, so adoption can take time. It's not as intuitive and easy to learn as some of the other social listening tools I have used in the past.
Synthesio — Great monitoring tool
Comments: Great product that always keeps us ahead of the curve.
Pros:
Always provides alerts before any other system, easy to use functionality
Cons:
Display is a bit rudimentary and could use some better design on reporting
