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About SendGrid

Twilio SendGrid is the leading cloud-based email delivery platform, trusted by the world's fastest-growing brands.

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Pros:

The software is powerful and while advances it’s quite easy to get a hang of.

Cons:

The customer support was the worst I have ever experienced.

SendGrid ratings

Average score

Ease of Use
4.1
Customer Service Software
3.8
Features
4.1
Value for Money
4.0

Likelihood to recommend

7.5/10

SendGrid has an overall rating of 4.2 out 5 stars based on 736 user reviews on Capterra.

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Filter reviews (736)

Dylan
Dylan
Software Developer in UK
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Pretty solid product with a good reputation, but can be pricey

5.0 12 months ago

Comments: My overall experience with SendGrid has been positive. I appreciate its reliability, detailed analytics, and user-friendly interface. My only concerns are with pricing scalability and occasional customer support challenges, but the platform consistently delivers effective and impactful email campaigns.

Pros:

SendGrids high deliverability rates, solid tracking metrics and easy to use interface make it a very attractive offering in a competitive space.

Cons:

The pricing structure mean that scalability can be a concern, there are some sudden jumps in pricing. The step from 200k to 250k emails a month takes you from $89.95/mo to $249/mo which is a suddenly 3x cost increase, with similar 2x increases at the next intervals. Having unit-based pricing would be less stressful than suddenly crossing a threshold.

Thomas
SEO Executive in UK
Hospitality, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

SendGrid is one of my favorite email platforms.

5.0 last year

Comments: Sendgrid lives up to its reputation as a market leader for email. Be it marketing, authentication and transactional emails. It provides a plethora of options and functionality that meet most business needs.

Pros:

The fact I use sendgrid for transactional emails says a lot. The api intergration is a breeze, as are all of its parameters available. The email monitor tools as well as the disposable email detection have proven particularly useful. Third party intergration is easy with the likes of Firebase, FaunaDB and node cloud functions.

Cons:

There isn't any particular thing I have a disliking for in all honesty.

Pedro
Pedro
CEO in Portugal
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

I stopped using and recommending this platform

2.0 11 months ago

Comments: In the beginning (some 8 years ago) when we started using it, it was actually good. Both pricing wise and everything else. Last time we used it (around 4 years ago) we stopped using because of what I mentioned

Pros:

I do appreciate the fact that their documentation is fairly simple to understand and it's complete. Their options are also good and their system does work

Cons:

The biggest problem and what made me and my customers using it, stop using, was the fact that they do not filter their IP addresses (even for PAID accounts as I was). The argument from their support at that time was that they cannot control what IP addresses the system associates to each customer and so they couldn't do anything about it. This was, at that time, very serious because we ALWAYS tried to keep a clean mailing list and we started to have bad reputation just because a bad IP address was suddenly associated to our sendings. Price compared to other suppliers for similar functionalities (such as Amazon SES) is also not as good.

Mike
IT Manager in UK
Museums & Institutions, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Business solution to ensure your saas email arrives as intended

4.0 3 months ago

Comments: Quick to set up and test to ensure it meets your email needs before committing to a subscription

Pros:

Pro solution for ensuring the mails you send from your domain using saas products get through to their destination

Cons:

Highly configurable which can make it more complex to get your head around

Fernando
CTO and General Manager in Mexico
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great transactional email platform, very decent for email marketing

5.0 last year

Comments: By far is the best tool we've used for transactional emails, and the last couple years it has done a good job for email marketing. They have very strict policies against cold email, which keeps deliverability high.

Pros:

It is very easy to use and deploy. The API is very well documented and the email marketing features can easily be used by non-developers without writing a single line of code. They have a very nice no-code email builder, but it also allows to do it in HTML for more technically inclined users.

Cons:

Though it is a great platform for transactional email, the Email Marketing tools are charged extra. SendGrid is only really good if you get a dedicated IP, which is absent for the cheaper tiers.

Ben
Ben
Marketing Automation in Mexico
Verified LinkedIn User
Consumer Goods, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Sendgrid is a great tool for program driven emails.

5.0 11 months ago

Pros:

I admire SendGrid for its seamless setup process, allowing even novices to integrate sophisticated emailing capabilities into their applications swiftly. The clear and comprehensive documentation walks you through every step, and the intuitive API makes crafting and sending emails a breeze. Not to mention the extensive libraries in various languages, reducing development time and effort. Truly, its convenience and efficiency make it a preferred choice for developers looking to implement email services.

Cons:

The support seems to be slow to respond at times and/or not very effective. Also delivery is not the best in the industry. but still very good.

Olivia
CEO in Canada
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Effective and affordable

4.0 7 months ago

Comments: We have used SendGrid for transactional emails for over ten years. It works. It’s simple. It’s affordable.

Pros:

SendGrid is straightforward and does what we need it to do for an affordable price.

Cons:

SendGrid is not complex enough for out marketing email needs.

Divaldo
Divaldo
CEO in Portugal
Verified LinkedIn User
Consumer Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Fantastic solution for transactional emails

5.0 last year

Pros:

SendGrid is one of the best solutions for me in the transactional email service because it's easy to start using, the free version is generous and the more affordable paid version isn't bad.

Cons:

I stopped using it simply because I found another even simpler solution, with lower prices and excellent support. Other than that I would continue to use it.

Roger
Roger
Product Lead in US
Verified LinkedIn User
Information Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Excellent, reliable - I recommend; using for years pre-Twilio

5.0 12 months ago

Pros:

Reliable, excellent delivery rates, clean API - I like 'em. Have used for years including Pre-Twilio acquisition, and still good service.

Cons:

No complaints here. Not sure what to write.

Jennifer
Jennifer
Human Resources Generalist in US
Verified LinkedIn User
Hospital & Health Care, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Sendgrid'e Email API has solved our problems in email campaigns

4.0 last year

Comments: In addition to having their emails filtered as spam, sales representatives were unable to monitor their recipients' actions when sending them via their email client. Our problem was fixed via Sendgrid's email API.

Pros:

Integrating with the email API is a breeze. When compared to other mass email service providers, we have seen that SendGrid consistently produces the highest interaction rates. The ability to automatically retry sent emails is a good bonus.

Cons:

There is no consistency in the percentages of emails opened or clicked. There is currently no mechanism to block measurements that originate from email service provider bots.

Thomas
Senior IT Developer in UK
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Using SendGrid As An SMTP Service (Integrating With Other Software)

5.0 8 months ago

Comments: Overall we're really happy with SendGrid and have been using them for years now with no thought of moving or going back to our old method (which was just sending all of our emails over our regular SMTP details, which came with lots of drawbacks and undelivered emails).

Pros:

We like how SendGrid provides us with a central platform which we can send emails to from our multiple other Platforms and have them all sent together from one Platform. It was also really useful for us to be able to purchase a Static IP Address just for ourselves, as this has increased both our reputation and the amount of our emails which are delivered now vs before we moved to SendGrid.

Cons:

The initial setup, getting a Static IP Address and learning about the reporting features took a little bit of time to get used to, however this is probably to be expected with this type of product and it did not take us too long. We also had to "warm up" the new Static IP Address which we purchased, which meant sending some emails over a Shared Pool IP Address for so many days but, again, this is probably to be expected to help with reputation etc.

Verified Reviewer
Verified LinkedIn User
Higher Education Software, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Integrated with Envision

5.0 8 months ago

Pros:

I love the visual editor - it makes putting together email campaigns quite simple. Being able to edit both desktop and mobile independently is always a plus. I love that it integrates with our Salon booking system - Envision.

Cons:

Current limitations placed on Envision/SendGrid integration is only 5000 emails per location. We would love to increase but were told we are not able to. Also, unable to view campaign statics with the integrated platform.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

The definitive SMTP email sender

5.0 last year

Pros:

Sendgrid is fantastic, it is easy to setup, it works well, it sends emails securely and avoids spam filters, it allows for in-depth reporting and logs of emails on the rare occasion they need to be reviewed because an email has not been delivered.We recommend this for all of our eCommerce customers and use it ourselves, we couldn't be happier.

Cons:

Previously it was hard to manage several customers under one login which was frustrating, but Sendgrid listened to the requests for this feature and implemented it a few years back, we are delighted with the product

Ashley
Assistant to Founder in US
Consumer Goods, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Perfect for this B2C Beauty Business

5.0 last year

Pros:

We primarily utilize SendGrid to send SingleSend marketing emails and have been able to do so with great success. They make managing/segmenting your list easy to do. I love that they also offer automation, which is something we will be exploring more in the coming months. The A/B testing capabilities are also amazing.

Cons:

So far, even after 2+years of using the platform, my only real complaint is I would like to be able to upload a fully embedded/clickable PDF into the platform and send. Right now that is not possible and it along with the elements, must be configured in the designer within the platform.

Nik
Director in Australia
Program Development, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

If you want your sanity, Stay away from Sendgrid!!

1.0 last year

Comments: Zero customer service, I am currently migrating our emails off Sendgrid as we speak. 27 Hours of no communication on their support ticket that suspended our account. No reason was given. We send an average of 30,000 transaction emails per day, all of which are time sensitive (Receipts of payments, password resets, booking confirmations etc). Unforgivable behaviour.

Pros:

Was working reasonably well for us for the last 5 years

Cons:

After years of spending thousands of dollars a month we are suddenly and without warning, "temporarily" blocked from sending emails while the routinely check for spam activity.

Masud
Customer Support Manager in US
Leisure, Travel & Tourism, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

My Experience With SendGrid - A Cool Tool For Email Marketing

5.0 11 months ago

Pros:

I like the forms automation features It comes with great email management and tracking capabilities The software makes lead tracking and management easy It is the best for email marketing

Cons:

With SendGrid, we have realized so many benefits and I have no issues to raise.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

An excellent email marketing platform

5.0 2 years ago

Comments: The API is cost-effective due to its low operating expenses and lack of application development requirements. Even as a simple SMTP gateway, the API may execute a variety of tasks. These comprise distribution results and bounce information, which enable proper operation. The original enables MTA SaaS services. It is used to display messages from the service provider and to notify the public of impending announcements. It is difficult to function with an original nowadays since it could be utilized as a spam pass-through by hostile third parties. It can, however, operate safely if suitable security measures and patches are implemented on a regular basis. Using the SendGrid service liberates business owners from tasks over which they have no control.

Pros:

An wonderful platform, particularly for novices. It provides free trial packages for life, 100 emails every day, and an SMTP feature that can be linked with a program. Emails can be recorded and Follow Up can be done, as well as accurate analyses through development. There are numerous benefits, and it is easy to create an HTML form to place on a landing page or your website to enroll individuals in a mailing list for a charge.

Cons:

Haven't really thought about anything negative with this.

Arkadiusz
Arkadiusz
IT Project Manager in Poland
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Opt-in hub for a client

5.0 last year

Pros:

Very easy opt-in integration for multiple landing pages and websites.

Cons:

I can't really complain about SendGrid since I've been using it only for opt-in hub.

Joe
IT Manager in Canada
Warehousing, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Automating and Emailing as much as we can

5.0 last year

Comments: Love the API, so easy to use and implement across platforms.

Pros:

The API is so easy to use and implement. The dashboards and statistics is a great addition which makes our jobs easier and cuts down costs.

Cons:

I wish there was a plan between FREE and BASIC. I pretty much need to send around 200-300 emails a day. Free is 100 Emails per day, and the basic plan is 1000 email per day. If there was something @ half the cost to send 300 emails a day that would be perfect!

Elle
Elle
Company Owner in Spain
Verified LinkedIn User
Design, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Ensures deliverability and effectiveness

5.0 10 months ago

Comments: Ovberall we are happy with Sendgrid - it does exactly what it advertises it should do.

Pros:

It's really easy to set up campaigns and schedule them ahead of time. Then you can just forget about them until you need to check the statistics.

Cons:

No downsides to using Sendgrid thus far.

Mathew
Digital Marketing Specialist in India
Newspapers, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

No brainer tool for email reliant organisations

5.0 2 years ago

Comments: While it has minor problems, on the overall, we are super reliant on emails for our business and Sendgrid has been a trustworthy tool.

Pros:

Easy to understand and operate. In other words, adaptability. Oh, great customer support team too by the way!

Cons:

Crashes quiet frequently. Contact edit details doesn't get saved in one go.

Jd
Operations & Program Manager in US
Nonprofit Organization Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Church Initiative's use of SendGrid

3.0 last year

Comments: It is more frustrating than helpful. Our organization is currently moving to a new email service.

Pros:

The analytics tools was the best aspect of our use of SendGrid.

Cons:

It is constantly buggy. Contact lists don't always load in. Email drafts don't always save, resulting in loss time and effort.

Sinisa
Technology Manager in Serbia
Translation & Localization, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Reliable Email Management Solution

5.0 last year

Pros:

Unlike other tools, we have experienced zero issues with SendGrid, making it an exceptionally reliable email management solution. The APIs, templates, automation, and analytics all work great, wrapped in an easy-to-navigate user interface.

Cons:

There were times when we experienced occasional problems with email deliverability, but it was due to mistakes on our end.

Dave
Marketing Operations Manager in Australia
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

My default email platform

5.0 last year

Comments: It has everything I need for email related integrations. I’ve never had any issues with it.

Pros:

Full feature set even in free accounts. Intuitive and easy to use. I haven’t found an email related task it couldn’t handle.

Cons:

Nothing. I don’t have a bad thing to say about it. It ticks all my boxes.

Simao
Product Manager in UK
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Strong tool

5.0 last year

Pros:

Complete and stable solution, ready for live apps

Cons:

Some advanced features require some time to take full advantage of